David Keith DanielsHow to Manage Product Launch Activities and Deliverables with a Microsoft Teams Launch BoardA product launch is a big, cross-functional project. One of the biggest challenges of a successful launch is effectively managing the…May 2, 2023May 2, 2023
David Keith DanielsProduct Launch Planning with the BrainKraft Launch CanvasThe BrainKraft Launch Canvas is a single-page launch planning tool to help you plan your next launch.Apr 17, 2023Apr 17, 2023
David Keith DanielsJump-Start Buyer Persona Development with Chat GPTMany of us are looking for ways to leverage Chat GPT (and AI in general) to help in our personal and business endeavors. I wondered if Chat…Apr 6, 2023Apr 6, 2023
David Keith DanielsDefining Launch Objectives: Win, Keep and GrowMy issue with most product launches is too much emphasis on the deliverables. Deliverables are not outcomes, not a measure of success.Mar 14, 2023Mar 14, 2023
David Keith DanielsThe Four Dimensions of Launch ReadinessMost products don’t sell themselves, which is a reason launch readiness is crucial to product growth. Launch readiness (also called go to…Feb 15, 2023Feb 15, 2023
David Keith DanielsHighlights from Product Launch: The Ultimate GuideProduct Launch: The Ultimate Guide was recently published to the BrainKraft website. It’s a deep dive into product launch planning packed…Feb 8, 2023Feb 8, 2023
David Keith DanielsWhat is Product Marketing?The role of product marketing is often shaped by what people think based on their experience at other companies, assuming it’s the right…Dec 12, 2022Dec 12, 2022
David Keith DanielsWhat is a Unique Value Proposition?A common question from a sales team is, “What is our Unique Value Proposition?”. Or they might ask a similar question: “What is our Unique…Nov 11, 2021Nov 11, 2021
David Keith DanielsWhat is the Objective of a Product Launch?Have you ever stopped and asked the question “How do we know if our product launch was successful?” or maybe the more fundamental question…Oct 21, 2021Oct 21, 2021
