And still keep your job — Launching a new product is hard, resource intense, and complex. But what about ending the life of a product? Other words for this critical process include ‘withdrawing a product from the market.’ Many people use the shorter acronym’ EOL.’ EOLing a product can be an emotional roller coaster. There are…

A common question from a sales team is, “What is our Unique Value Proposition?”. Or they might ask a similar question: “What is our Unique Selling Proposition?”. They want to know what the ‘silver bullet’ is to close as many deals as possible. When you launch a new product, you…

Have you ever stopped and asked the question “How do we know if our product launch was successful?” or maybe the more fundamental question is “What is a Product Launch?”. A product launch is a coordinated effort to bring a product to market that accelerates business objectives Let’s use that…

Software companies, especially SaaS companies, are constantly adding new features to improve the usefulness of their products. They even invented a term to describe it: continuous delivery. You most likely are a customer of a SaaS product, and you’ve experienced the good and the bad of continuous delivery. The good…

Everyone says they want a successful launch. But few people put in place a way to know if they are on track to have a successful launch. The scenario goes like this. Your team worked hard to get the product finished. They worked just as hard to get your organization…

“Will we be ready?” asks the CEO. It’s the one question that strikes fear into product launch planners. That question doesn’t mean will the product be ready. It’s much more than that. Your CEO wants to know if your organization will be ready to achieve business results. …

The next donut in the BrainKraft Product Launch Framework is Prepare. It’s another big topic that is an entire book by itself. Just like the previous articles in this series, I’ll stay focused on beginners. Basic Preparation Guidelines I started preparing (pun intended) this article with a question. If I could provide a…

Prioritize Your Product Launches and Your Resources with Product Launch Tiers — Product Launch Tiers help prioritize limited resources needed for a product launch. Launch Tiers segregate product launches into increasing tiers of importance. Some product launches are more important to a business than others. It’s a method that requires planning on your part to define each tier and socialize it with…

It’s not surprising to get five different answers from five people who are asked the question “What’s a product launch?”. The answer to that question is the heart of the BrainKraft point of view. I’ll share that POV without being too academic. …