How to Use Launch Tiers

Prioritize Your Product Launches and Your Resources with Product Launch Tiers

Product Launch Tiers help prioritize limited resources needed for a product launch. Launch Tiers segregate product launches into increasing tiers of importance. Some product launches are more important to a business than others.

It’s a method that requires planning on your part to define each tier and socialize it with your team.

Start with 3 launch tiers. Tier 1 represents the highest priority launch tier. Tier 3 represents the lowest priority.

Before going further let me add a moment of clarity. A product launch and a product release are different things. The goal of a product launch is to create momentum… to accelerate your business. I covered this topic in more detail here.

The next thing you need to solve for is the definition of each launch tier. Good launch tier definitions are easy to understand and simple to put in place.

Everyone on your launch team and every stakeholder understands why one product launch has a higher priority than another.

The criteria that defines each tier must be clear and unambiguous. Which helps to avoid conflict and negotiation. Below are suggestions to help you get started.

Define the launch tier criteria to make the most sense for your business. Remember to make it clear and unambiguous.

Read the rest of the article here on the Launch Lab blog.

Originally published at https://www.brainkraft.com on February 28, 2021.